There are constant changes within the media and now that the term "new media" has emerged, it has opened many doors. Old media has been taken over by digital technology. With the introduction of this type of technology, it has created an interactive power.
Convergence is one of the four tools for thinking about media change.
Technological convergence is one of the four types of convergence. So from what I understand, this is the term used for when technologies merge into new technologies in order to create new media. Nowadays, we are surrounded by a number of convergent media, with the Internet being a prime example." Convergence is the interlinking of computer and IT, communications networks and media content that occurred with the development of popularisation of the Internet..
Flew, T, (2008) New Media: An Introduction
In this day and age, the Internet is used for entertainment purposes. We are now able to watch TV online now that we have sites such as: 40D, ITV Player and iPlayer. We are also able to listen to the radio online. We can read books online, play games and even make video calls!
Other examples of technological convergence include mobile phones, the Apple iPod and the XBOX game console.
The IPhone is a gadget with many useful features. Not only can you make and receive calls but this phone also acts as a music player, a camera and allow Internet access. This is a very good example of technological convergence.
Another example of technological convergence are the video game consoles XBOX 360 and Wii.
Not only is the XBOX 360 a game console, it has a feature called XBOX Live, where Internet access allows gamers to compete online against others from around the world. You can also play music and connect to social networking sites. As for the Wii, this also acts as a web browser along with being a social networking tool. On this console you are also able to listen to the radio, play music ans store photos.
I guess the technological convergence is an advantage for consumers as they are being provided with products that have numerous devices in one, which results in them saving money. But is it just another excuse to get us to buy new things?

